Edinburgh Evening News Business Excellence Awards 2005 - E Business Award
Heritage Portfolio’s Beetroot Blue was awarded with the Award for E Business, through its embracing and adoption of digital technologies to transform the way they do business.
Beetroot Blue had to show successful implementation of new technologies and demonstrated an improvement in business performance following research and implementation of e-business technologies to solve a need. Thus improving internal effectiveness and creating new and better ways of interacting with customers.
The success of implementation needed to be effectively measured and the impact on the overall business performance clearly identified.
Beetroot Blue was able to demonstrate that customer satisfaction was at the heart of their business strategy, demonstrating a proven track record of customer satisfaction and continued commitment to exceeding customer expectations.